Every feature you bring into your product is a choice for the customer. Remember the Choice Overload bias and map the potential user impact

Choice overload, also known as overchoice, choice paralysis, or the paradox of choice, describes how people get overwhelmed when they are presented with a large number of options to choose from. While we tend to assume that more choice is a good thing, in many cases, research has shown that we have a harder time choosing from a larger array of options.