Resume.
download pdfProduct & fintech leader transitioning into e-Invoicing & tax compliance tech. 13+ years building digital platforms across retail, loyalty, and AI. Now focused on VAT automation, e-Invoicing mandates, and compliance infrastructure across the GCC.
Key Achievements
Conversion rate increase at Lenskart (0.8% → 2.7%) alongside 57% AOV growth and 67% cart abandonment reduction.
Revenue CAGR over 3 years at Al Futtaim through platform optimisations, new feature launches and omnichannel execution.
Enrollment cost savings at Landmark Group — reduced enrollment time from 14 days to immediate.
Articles on Product Management, UX, Technology and Business Strategy. Top Medium Writer in 2022 and 2023, avg. 20k reads.
Experience
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Member of Staff
Esal (Part of IHC) / Oxinus Holdings — Dubai
- Built VAT automation platform, transfer pricing automation, and customs tool to support future e-Invoicing integrations.
- Advised CEO on cost-effective e-Invoicing implementation by developing a cost-effort-technical framework with selected system integrators.
- Led direct sales across 250+ leads, achieving 10% conversion within 6 months — while supporting the sales team on technical sales requirements.
- Collaborated with client teams to architect target solutions and evaluate TCOs, reducing potential implementation costs by 10%.
- Advised clients on e-Invoicing mandates, taxation, and compliance requirements, improving invoicing accuracy and reducing project costs.
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Principal Product / AI / Loyalty Consultant
Digital Works — Dubai
- Led product & AI implementation strategy for omnichannel growth, driving revenue and user engagement across online and in-store experiences.
- Coached and mentored a team of 3 Product Managers and developers, fostering product innovation, strong stakeholder relationships, and cross-functional collaboration.
- Collaborated with CXO teams to align product strategy with advanced data insights, leading to the successful delivery of targeted omnichannel growth initiatives (85% delivery) and two high-engagement retail loyalty programs.
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Lead Product Manager — Data
Majid Al Futtaim — Dubai
- Materialised the advanced analytics vision through inter-business partnerships and built the data products team to solve on-ground process/data/tech problems.
- Led the formulation of the CVM strategy — including executive buy-ins, strategy presentations, and solution design.
- Led the change management initiative for the paradigm shift for GenAI in business processes.
- Worked with data scientists and engineers to build, integrate and deploy production-ready models that reduced costs by 50% and improved conversions by 34%.
−50% Cost reduction+34% Conversion improvement -
Sr. Product Manager — Loyalty & Innovation
Al Futtaim Group — Dubai
- New e-commerce platform on SFCC (Checkout & Payments ownership). Brands launched: Marks & Spencer, ACE, Toys R Us, Kiabi (France, Sweden, Hong Kong, Singapore, KSA, Bahrain, Qatar).
- Endless aisle for Kiabi (in-store browsing and ordering application).
- Kiabi and Robinsons loyalty programs. POC for Scan & Go for ACE (with Microsoft).
- Increased conversion rate by 44% on Kiabi by optimising the checkout journey.
- Increased conversion rate by 20% on the Plugins website by implementing a price scraping tool that integrated competitor pricing into the ERP.
- Reduced online payment fraud by 45% through enhanced security systems and gateway integration.
- Drove 45% CAGR in revenue over 3 years through platform optimisations and new feature launches.
+44% Kiabi CR−45% Fraud reduction45% Revenue CAGR -
Product Manager — Loyalty
Landmark Group — Dubai
- Increased website engagement (DAU/MAU) by 155% using information theory and JTBD principles.
- Increased store registration to web/app logins ratio from 10% to 50%.
- Increased app engagement (DAU/MAU) by 55%.
- Saved over $2M in enrollment costs and reduced enrollment time from 14 days to immediate through instant member enrollment.
- Reduced digital infrastructure costs by 50% by implementing a Node.js stack.
- Launched re-skinned loyalty app (improved UX, navigation, and version control) and in-store app for direct customer engagement.
+155% Website DAU/MAU$2M+ Enrollment cost saved−50% Infra cost reduction -
Product Manager
Creyate (Arvind Internet) — Bangalore, India
- Launched a Made-to-Measure clothing e-commerce website enabling full customisation (patterns, fabrics, styles, measurements).
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Product Manager
Lenskart.com — Delhi, India
- Managed and groomed the commerce backlog for a team of 40 developers. Focused on the customer journey — simplifying the process of buying eyewear online.
- Features: Redesign (Modern UI + Responsive), Virtual Try On + Studio, Abandoned Cart + Order system, Know Your Frame Size, Checkout Upsell, Zero Power, Package Optimization, Pending IVR, Supply Chain Portal.
+57% AOV+237% Conversion rate (0.8% → 2.7%)−67% Cart abandonment -
Project & Sales Manager
RT Camp — Pune, India
- Increased average project value by 100% by transforming the approach to new sales leads. Highest grossing project: $50k in a single proposal.
Education
Others
Top Writer on Medium
UX & Product Management — 2022 and 2023. 100+ articles, avg. 20k reads.
Startup Advisor
Advising 3 startups across e-commerce, fresh groceries, and Building Management Systems (IoT).
Agile Product Owner
Project Management Institute
Change Management
NASBA
Data Science Mastery
Udemy
Braze Certified Practitioner