Distinguish features that are critical to the “what” of your product is from those that describe “how” your product is used.

When handling conflicting priorities, identify which features are adding to the “what” of your product. The what here signifies the raisons d’être – the challenges that your product solves or simplifies. The how is homes in on the way your product is perceived or used. Your how can keep changing – adopting to changes in user interactions. But your what shouldn’t change unless you’re massively pivoting.