As a continuation of the ‘4 features for your Grocery App’, let’s look at 3 additional features that can be built to garner loyalty from the user base. The key winning point for any brand that wants to build a fan-following for their app is to hit all 3 of the above. Now, let’s look …
Salesforce Commerce Cloud – known as ‘Demandware’ until the recent acquisition by Salesforce – is used by major global retail brands including Adidas, Burton, Puma, and Lacoste. It is a highly scalable, cloud-based software-as-a-service (SaaS) ecommerce solution. It offers best-in-class features and functionality developed and refined over many years to provide a highly optimised ecommerce …
Do your stakeholders feel a need to declare that ‘Agile is Dead’ on a monthly or bi-monthly basis? The death of agile has been declared across multiple boardrooms as frequently as businesses pivot! Here is a Google trend on the term ‘Agile is dead’: So has Agile died? Is it on its deathbed? I beg …
With the close of 2019, we generated over 40 Zetabytes of data (source) . All of this information was captured, stored and processed for making decisions, complex & simple. Your own product, for example, may be generating millions of rows of data, monthly on Google Analytics alone. As a data oriented product manager, you have …
Throughout the years, we’ve defined product management (or product manager) is many different ways. Some define it as the general business structure within a company that supports and manages all the activities related to developing, marketing and selling a product — or even more than one — all through its lifecycle. While others define it as the …
Originally published on Medium on Jan 18 2020 Bad products are everywhere. Products that simply aren’t useful, don’t work right, are too difficult to learn, or that take forever to sell. Most of them suffer the common pitfalls of product management. Being a product manager takes you through a fast-paced viewpoint changes. One moment you …
Originally published on Medium on Dec 20, 2019 Everyone has a list of books they want to read. Most of you will fuel that list with recommendations for Product Managers, scattered throughout the interwebs. And those are typical to your role, your challenges. However, sometimes, inspiration can be found in the most random places — …
First Published on Noteworthy on Dec 14, 2019 Digital transformation has been the need of the hour, for at least for the last 5 years. However, a whopping 84% of digital transformation attempts fail at their transformation. Quoting Michael Gale (from Pluspoint Group) within the article: One of the most basic impediments to moving forward on the road to …
Originally published on Medium on Dec 1, 2019 There is a lot of talk around super-apps in MENA recently. Major retailers are realizing that their current offering isn’t sufficient to create the ‘stickiness’ they’re prone to expect from their offline stores. Some retailers, without a strong infrastructure, are even planning to build a super-app. The …
Published first on UX Collective on Oct 18, 2019 A critical aspect of analyzing the customer journey is timing. Timing is critical to analyze customer conversion funnel. If there are complicated steps within a page for a user to complete, they will take longer. As GA users, we’re often focused on the number of users …