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Rameez Kakodker
PTOTD#99

Path for continuous discovery is Outcomes -> Opportunity -> Solutions. Dont flip that order.

Thoughts on the PTOTD

It’s tempting to approach things from the middle or the end, i.e., solution first or opportunity first approach. Shoe-horning solutions to an outcome always leads to disappointment and wastage.

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  1. Identifying customers real needs is more important than identifying the solutions.
  2. Don’t mix cause & effect. The order matters.
  3. Be positive and enthusiastic about outcomes. It might not affect everyone – but to those it does affect, it matters.
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