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Rameez Kakodker
PTOTD#72

Identifying customers real needs is more important than identifying the solutions.

Thoughts on the PTOTD

You’ll always find a synaptic connection to the problem faced by a customer… and mostly you’re wrong. Be wary of your intuition on customer needs. Ask more questions to get a better understanding of the core problem. Solutions will always follow.

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  1. Do not confuse Customer requirements for Product requirements.
  2. Your actions have consequences. Those consequences have further consequences. Get better at identifying those.
  3. Your team is an important source of features. Pay attention to their inputs.
  4. Do not mistake customers for users.
  5. Balance out forward planning & backward planning when building your product.
  6. Long tail effect is real. Be careful before you dismiss ideas in favor of immediate hits.
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