Do not confuse features for benefits
Thoughts on the PTOTD
It is very easy to get absorbed with the specifics of the features that make up your product, rather than the benefits that those features may provide.
The product’s value proposition speaks to the benefits, not the features.
Your feature must have a clear, simple, and compelling Value proposition. Your target market must be understood, and the users in that market must perceive that your feature solves a real problem.
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