In the early stages of your product, it’s perfectly fine to do things that don’t scale. It’ll help your product grow.

Thoughts on the PTOTD

Early on in a startup I worked at, I had a policy of talking to every single high-value customer. It was unscalable, but it helped me learn more about what made the products we’re selling successful. Similarly, in a separate startup, I would encourage development teams to listen in to an angry customer call about site experience. Again this was not scalable, but helped contextualize the ‘why’ for the team.

Find out if there is something you can do in your early stages (both for yourself or your product) and if it adds value, in the short term, do it.

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