A problem can’t be defined unless you know who is struggling and how much…

Thoughts on the PTOTD

Empathy is cool and all, but get deeper and connect with the person(s) affected by the problem. Get into 1-1 sessions with end users. You have to know: Who is suffering (and not just a rando persona), why they are suffering (and make sure you’re not solutioning) and how much are they suffering (as a cohort/segment to assign a dollar value).

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