Truth equals fact plus context.

Thoughts on the PTOTD

No matter what you believe is the right thing for the customer, backed by mountains of data, the only way you can get buy-in from your stakeholders and your customers is if you add context. Context answers more than “what’s in it for me?”. It answers “why should I care?”

Make a strong story line that captures the imagination. You can sell as many truths as you like, once that’s achieved.

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