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Rameez Kakodker
PTOTD#46

Focusing on your current user base gives you incremental growth. Focusing on unengaged users can give you exponential growth.

Thoughts on the PTOTD

There is only so much you can do for the existing users after which the effort to impact ratio gives diminishing returns. Keep your eye on both the engaged and unengaged users and see how you can balance acquisition and retention.

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  1. Don’t jump into writing user stories. Take a step back and visualize the flow. Use tools like User Story mapping, JTBD, user flows to capture the experience.
  2. Reliable PMs tend to take the least amount of risk and consistently delivery tiny incremental growth. Good PMs tend to take more risks and deliver sporadic bursts in growth. Choose your path.
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